This is an email I received yesterday. It’s nice to know I am a special person, but nothing about this makes me want to reply to this sender and ask about their video email service. Marketing fail.
Elizabeth Barber
Media Alchemist
Behind the scenes in the studio with @jeffreygitomer getting ready to shoot. #project365 Day 8 (at Buy Gitomer, Inc.)
Here is a perfect example of an effective email just sent to me from my favorite browser, Rockmelt. Their strong logo makes it instantly recognizable, the design is clean and easy to read. It’s short, has one clear call to action, and thanks me for being a customer. I was able to digest the email, nominate them for a Crunchie, and delete the email in about one minute. This one gets saved in my Swipe File.
The latest cover of TIME was shot on an iPhone, using Hipstamatic!
It was shot by Ben Lowy for the cover story, Lessons from the Storm.
iPhone Photo Makes the Cover of TIME
We Have Always Been Social, We Just Do It Differently Now
![A History of Social Media [Infographic] - Infographic](http://netdna.copyblogger.com/images/history_of_social_media.jpg "A History of Social Media [Infographic] - Infographic")
Like this infographic? Get more content marketing tips from Copyblogger.
Why Content Marketing is the New Branding | Copyblogger
Branding is just another name for creating a perception.
Branding isn’t your company name.
It’s not a tag line. It’s not a logo.
When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.
Truth in a Blog Post
The Blog of Steve Schwartz: No One Knows What the F*** They’re Doing (or “The 3 Types of Knowledge”)
Be sure to check out my follow-up to this post, clarifying and addressing a few misinterpretations that have been making their way around the internet.
Feeling Like a Fraud
Have you ever received praise, or even an award, for being great at something despite having no clue what you’re…
Eye Opening Piece on America's Infrastructure
If you read nothing else today, read this!
Danger! Exploding Pipelines. Bursting Dams. Massive Blackouts. David Cay Johnston, author of The Fine Print, says America’s neglect of its infrastructure puts lives at risk.
Tumblr or Bust!
I am determined to get my Tumblr blog up and running by the end of the year. You are coming along for the ride. You will see a lot of postings as I try out all the features and make sure it rolls over everywhere it needs to. I should be something north of beginner in a few weeks. I take requests for posts. Dancing bears, anyone?
From Boot Camp Today
Stop moaning and complaining about what isn’t and concentrate on what is.
-Jeffrey Gitomer
